One great thing about marketing your products or services through social media is that you can reach a wider audience bracket than what you could by local sales. This means, you have a wider range of brand reach and could promote yourself to a much bigger extend than what we could do before.
The key point to be aware of when marketing your brand is to make sure your audience finds value in what you are offering. Bombarding people with stuff they don’t necessarily require or constantly offering discounts or promotions isn’t really the way to go. By showing your following using your product/ services adds value can build trust between the brand and the consumer – This is very helpful if you are a startup.
For the Middle East market, social media platforms being used are completely different. Some countries prefer to use Twitter for their daily update, trends & communication whereas as countries such as UAE has a leading amount of users on Snapchat & Instagram. Whereas Linkedin, like most other regions, is still used for business by professionals.
Making sure to create the right content
By making sure your content is right, the keywords are right, the hashtags & descriptions are right, there is a much higher chance for you to reach your targeted audience.
Since search engines like Google now work on an algorithm pattern, using the right keyword to match your picture or post on a consistent period could result in the increase of chances of increasing your page rank. Which means the right folks who you would expect to be seeing your brand could be easily reached.
One of the few tips that can be used to create an online presence is as mentioned below: